The Importance of Female Gaming Habits

Online gaming is widely considered to be a male pastime: You only need to look at the subject material for the vast majority of slot games to see that, with horror movies and comic book superheroes regularly taking centre stage. However, a 2025 study showed that 46% of all new online gamers were female. But how is the industry reacting, and where should women go for a gaming experience that’s right for them?

The most obvious play for female gamers has come from the likes of Foxy, who operate a glitzy, purple, and neon bingo site and who used to sponsor The Jeremy Kyle Show. With a sister casino that uses the same design, they’re clearly hoping their bingo players will graduate onto their slots and table games.

Younger, young at heart and aspiring girls about town are not given the same attention, but this is changing: Cameo Casino, openly aimed purely at women, has sadly closed but a couple of sites have taken up the mantle: Any Sex and the City fan ought to check out Manhattan Slots, with styling, music and games that are spot on for a proper girly experience. Alternatively try Aladdin’s Gold: with games like Shopping Spree, Food Fight and Midlife Crisis it’s pretty clear who they’re aiming at.

But what about ladies that take their gaming more seriously? Qualified accountants, business owners, internet entrepreneurs? These players will almost certainly feel patronised by unashamedly girly sites and will want something gender-neutral, which explains the success of classy, functional sites like Casino Luck and Mr Green’s, who obviously know how to attract both sexes without using bling and flesh to do so.

Interestingly though, we think the above sectors will ultimately converge. The reason? Practice play. Females used to playing nothing more than a few lines of bingo can now learn the finer points of table and slot games without having to visit a land casino and suffer the indignity of being a total novice, or worry whether their outfit is suitable.

Online operators are not, however, advised to simply sit and wait for the business to come flooding in. Recent studies have shown that one quarter of women use gaming sites for over 3 hours a week on their mobiles, and are more predisposed to mobile gaming generally. Hardly surprising, with most women busier than ever juggling work, home life, childcare and social activities leaving gaming time relegated to spare moments sat on the train, waiting for the bus or stood in the supermarket queue.

Sites wanting their business, then, need to make sure their games work seamlessly on as many mobile sets as humanly possible – and fast. Visit casinoscout, for more casino tips, offers and reviews.